Thursday, May 10, 2012

UPA, Gerald McBoing Boing, and Mr. Magoo




Created by children’s book author, Dr. Seuss (Theodore Seuss Geisel) and the writer for Rocky and Bullwinkle, Bill Scott, Gerald McBoing Boing centers on Gerald, a boy who could only speak in sound effects. Instead of inhibiting his success, however, Gerald’s “defect” becomes an asset when a radio station hires him as their sound effects department. This premise embraces an environmental message that takes an ambivalent stance toward technology. Although Gerald does find his sound effect voice beneficial when a mysterious corporate officer stops him at the railroad tracks and hires him to work for a radio station, he is shunned by friends and family and nearly runs away from home to escape their scorn. In Gerald McBoing Boing, technology becomes a tool only when it subsumes the language that would make Gerald human and connect him with both the human and natural worlds.



The goal for Cannon and Hurtz was to, as Hurtz put it, “boil[ ] it down” (quoted in Barrier 525). Hurtz explains, “What can we get rid of? We frequently talked about that, Bobe and I, saying, ‘Let’s be sure we don’t get too much of so and so’…. We decided to dispense with all walls and floors and ground levels and skies and horizon lines” (quoted in Barrier 525-6). Such a stylized, almost abstract, animation aesthetic illustrates a modernist edge and foregrounds the notion of a dynamic landscape or space.



The same thematic and aesthetic philosophy underpinning Gerald McBoing Boing guides 1001 Arabian Nights. Gerald McBoing Boinghas clear connections to Mr. Magoo, the protagonist of 1001 Arabian Nights. According to Don Markstein’s Toonpedia, for example, when Mr. Magoo was included in Dell Comic Books, he shared most of the production space with Gerald McBoing Boing.



UPA’s off-the-cuff creativity contributed to Magoo’s success as a bumbling virtually blind character, but, according to Barrier, “what made Magoo more pitiable was the way his nearsightedness magnified his personality” (521). As John Hubley explains, “A great deal in the original character, the strength of him, was the fact that he was so damn bull-headed. It wasn’t just that he couldn’t see very well; even if he had been able to see, he still would have made dumb mistakes, ‘cause he was such a bull-headed opinionated old guy” (quoted in Barrier 521).



Such a focus on blindness as a personality trait highlights both narrative and aesthetic elements that link Magoo with Gerald McBoing Boing. Wells asserts that Magoo’s character’s “whole agenda is concerned with perceived reality” (Animation in America66), an agenda produced by the 1950s context in which he and UPA were placed. That same agenda drives Gerald McBoing Boing, a character with another sense distortion that builds his personality. As David Fisher explains in 1953, “Mr. Magoo represents for us the man who would be responsible and serious in a world that seems insane; he is a creation of the 1950s, the age of anxiety; his situation reflects our own” (quoted in Wells Animation in America 66). Note also that both Magoo and Gerald are people, not animals, the most prominent characters in Disney, MGM, and WB cartoons.



Magoo’s character was connected to its modernist context in philosophical and aesthetic ways, as well. As Wells suggests, Magoo’s “shortsightedness and irritability” were more an “inability to see” that required “a philosophical approach to perception, and to the possibilities of syn-aesthetic cinema, and ways of ‘post-styling’ the reality of both the real world and the Disneyesque orthodoxy” (Animation in America 67). John Hubley embraced this aesthetic. In an interview, Hubley explained the central premise of his work as “an image that plays dramatically (a visual metaphor) and will develop into a scene” (quoted in Wells Animation in America 67). According to Wells, this image “aspires to the work of modernists like Picasso, Dufy, and Matisse, while also embracing the freedom of jazz idioms” (Animation in America 67).



Although Hubley did not direct 1001 Arabian Nights, his imprint remained embedded on Mr. Magoo’s character and contributed to its view of nature and a technology-driven culture as not only interdependent but indelibly connected. In fact, in 1001 Arabian Nights technology plays a vital role in building not only the stylized aesthetic, but also in driving a narrative in which Magoo’s bumbling character assists his hapless son only because technology intercedes.



1001 Arabian Nightsbecame UPA’s first animated feature because financial support wasn’t available for their original idea, producing Don Quixote with Magoo as Quixote. According to Jules Engel, one UPA’s principle players, “We had Aldous Huxley in to write a script for that. He did about a thirty-page skeleton script, but the bank wouldn’t buy it. They had never heard of Don Quixote, but they had heard of Arabian Nights, so we got money for Arabian Nights (quoted in Maltin 335). Because Pete Burness left the studio, UPA hired Jack Kinney, a Disney veteran, to direct and his brother Dick to write the story. Robert Dranko supervised the production design (Maltin 335). Although critics found fault with the film’s narrative and the relevance of Magoo’s character, most, like Maltin, agree that it “boasted sophisticated design and color” (335). Hal Erickson agrees and notes that “Many of the character designs seen in Arabian Nightswere reused on UPA’s weekly 1964 TV series The Famous Adventures of Mr. Magoo.”



For us, that sophisticated design and color augments a narrative in which the technology of a genie in his bottle, a flying carpet, and a magic flame supersede bumbling and incompetent human and nonhuman nature. Yet technology does not serve as a tool for destruction in 1001 Arabian Nights. Instead, it serves to preserve and protect humans and their natural world and illustrates the interconnected interdependence between culture and the nature of humanity. The technologically driven aesthetic in UPA’s 1001 Arabian Nightsdemonstrates this interconnectedness between technology and human nature throughout the film.

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